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Home > About > Nacogdoches CVB > Mission & Purpose

Mission & Purpose


To position Nacogdoches as a historic destination by attracting overnight visitors and positively affecting the city’s economy.


The Nacogdoches Convention and Visitors Bureau encourages, enhances and promotes tourism-related business and special events in the Nacogdoches area.

What can tourism do for your community?

  • Create opportunities for employment
  • Increase revenues for local businesses and industry
  • Generate tax revenue • Increase stability by broadening economic base
  • Increase leisure opportunities for residents
  • Make the community more attractive The CVB is funded through Hotel Occupancy Tax (as opposed to general tax revenue). This tax is collected on each hotel, motel or bed & breakfast room sold within the city. The local hotel tax rate is 13% (6% state and 7% local).

Hotel Occupancy Tax funds are restricted in use. Approved uses for Hotel/Motel Occupancy Tax are based on a two-part test. First, every expenditure must directly enhance and promote tourism and the convention and hotel industry. Every expenditure of the Hotel/Motel Occupancy Tax must also clearly fit into one of the nine statutorily provided categories:

  1. Funding the operation of convention and visitors bureaus
  2. Paying for administrative costs for facilitating convention registration
  3. Paying for tourism-related advertising and promotion of the city
  4. Expenditures that promote the arts
  5. Funding historical restoration or preservation programs
  6. Fund certain expenses, including promotional expenses, directly related to a sporting event
  7. Funding the enhancement or upgrading of existing sports facilities
  8. Funding transportation systems for tourists
  9. Signage directing tourists to sights and attractions that are visited frequently by hotel guests
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